The picturesque sea-side village of Positano, with its sun-drenched beaches, neatly stacked boutiques and restaurants, and steep stone streets, is a feast for the senses. Nestled within a mountainous, vertical landscape that plunges into the crisp, turquoise Tyrrhenian sea, it's an enchanting playground for both the young and old.
While catering to celebrities and an affluent crowd, Positano still maintains its friendly, small village charm. A leisurely stroll through the town will guaranty you many a buongiorno! Shop for fine linens, handmade sandals, and lemon products, then stop for a refreshing granita along the beach front while enjoying some great people-watching.
Just down the coastal road from Positano is the charming town of Praiano. Draping two hillsides are colorful cottages and villas, the central church with its blue and green majorca-tiled cupola towering over a large piazza, and some delightful restaurants and bars. Hike part of the Sentiero degli Dei (Path of the Gods) to or from Praiano to experience one of the most exhilarating excursions and observe the true natural beauty of the Amalfi Coast.
Praiano’s tiny beach lies some 350 steps down from the main piazza - a trek well rewarded by enjoying the fresh local seafood and a glass of wine. A water taxi can be arranged between Praiano and Positano and is a spectacular way to view the rugged coastal terrain from sea level.
Take time to explore Amalfi and you'll soon discover its rich, colorful history. This ancient maritime republic once rivaled Venice and Pisa and was home to expert ship-builders. Today, Amalfi remains a top destination for tourists who enjoy its bustling grand piazza bursting with gift shops, gelaterie, and restaurants.
Wander away from the tourist zone via hidden staircases and tunnels and experience the quaint local neighborhoods. Not to miss in Amalfi are the striking cathedral, Sant'Andrea, whose grand steps pour into the piazza, and the old paper mill where gorgeous handmade paper is still being produced.
Home to just a few hundred people, Conca dei Marini has the feel of an old Italian beach scene frozen in time. This special village has a tiny marina and cottages scattered among the beach cliffsides, and is accessible only by boat or by scaling the long stairway down from the main coastal road. It's a hidden treasure to those who are lucky enough to visit. Feast on fresh seafood, mingle with the locals, and lounge beachside while soaking up the sun.
Perched high atop the mountains above Amalfi is the magnificent, dreamy town of Ravello. Traffic is closed off within the city, and a sense of tranquility and refinement is immediately felt. There’s no shortage of breathtaking views from almost every point in the village.
Frequented in the past by composer Richard Wagner, Ravello hosts an impressive array of musical concerts throughout the summer. Whether exploring the two grand garden estates, Villa Rufolo and Villa Cimbrone, people-watching in the piazza from the steps of the 11th-century cathedral, or enjoying cocktails at one of the many upscale hotels, Ravello is a magical place worth visiting.
Often overlooked for the more glamorous coastal towns, Minori and Maiori are two quiet seaside villages with plenty of character of their own. Submerge yourself in true Italian beach culture and dine al fresco at one of the many waterfront restaurants that pop up only during summertime.
You'll see more locals than foreign tourists, often taking a leisurely stroll along Maiori's long promenade. Visit Minori's ancient Roman villa, Villa Marittima Romana, an archeological discovery very important to the Amalfi Coast's history. Then treat yourself to a sumptuous pastry at the famous Sal de Riso.
Of all the towns along the Amalfi Coast, Cetara remains a true fishing village and carries on a proud tradition of fresh tuna and anchovy products. It’s here that the famous Colatura di Alici is produced and shipped all over the world. Each year, huge quantities of tuna are exported to Japan for sushi.
Relying very little on tourism, Cetara boasts a busy little port, a small, pristine beach, a handful of excellent restaurants, and an impressive ancient Saracen watch tower. Spend the afternoon here enjoying the freshest seafood and watching the lively port activities.
Looking for unique ceramics or pottery? Look no further. Vietri is home to many artists and factories producing some of the finest ceramics in the world. A small bustling town with a large beach-front, Vietri is the last (or the first, depending on your direction!) city on the Amalfi Coast.
There is plenty of ceramics shopping to do, and if you're lucky, you may even meet the artists themselves or witness a ceramics-making demonstration. Stop by one of the many bars to indulge in an espresso and pastry to soothe your shopping feet afterwards.